The Sunny Mountain Hotel has provided this Privacy Statement as an explanation of the information we collect, how we use it, and how the use of this information can benefit your experience on our web sites and during your relationship with us. We wish to help you make informed decisions, so please take a moment to read the sections below.
1. Information collected
2. Purpose for collection
4. Security safeguards
5. Links to other web sites
6. Updates to the privacy statement
Types of information we collect:
The Sunny Mountain Hotel collects information about our guests and visitors to our web sites so that we can provide an experience that is responsive to our guests' and visitors' needs. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products, (iii) registering for program membership, (iv) submitting a job application, or (v) responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations). We endeavor to collect information only with your knowledge and with your permission if necessary. The types of personally identifiable information that we collect may include your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, and lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations).
We may also collect non-personally identifiable information about you, such as your use of our web sites, communication preferences, travel habits, aggregated data relative to your stays, and responses to promotional offers and surveys.
Purpose for collection:
Collection & Use
The Sunny Mountain Hotel is fully committed to providing you with information about the collection and use of personally identifiable information (PII) furnished by, or collected from, visitors while using our web sites, products and services. It is our practice not to ask you for information unless we need it or intend to use it. Some of the primary purposes for collecting your PII are as follows:
1. Providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order).
2. Marketing and communications with you in relation to the products and services offered by us, our strategic marketing partners, and other trusted third parties.
3. Performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.
You will always be offered the choice not to submit your PII or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected.
As part of our commitment to keep you informed, we may mail, e-mail, telephone, or contact you by other means to notify you of new products and services, or upcoming special offers, events, enhancements, or other relevant information that may be of interest to you. You may also receive mailings or other communications from carefully selected third parties. We always offer you the option to decline any or all of these communications by following the directions included in our e-mails or other communications, or by contacting us directly.
We would like to keep all of our guests and visitors informed and equally able to take advantage of the benefits offered by us and our strategic marketing partners. However, if you reside outside of the United States, certain data privacy regulations may require us to obtain your permission before we send you information that you have not requested from us.
In some cases your permission will be implied from the nature of the service requested or transaction undertaken. For example, we may collect and use personally identifiable information that you volunteer, or behavioral data or information collected in the aggregate. In addition, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request.
In certain circumstances, we will seek your express permission when we collect information that is regarded under certain data privacy regulations to be sensitive in nature (e.g., information revealing racial or ethnic origin, political opinions, or health conditions).
The Sunny Mountain Hotel recognizes the importance of safeguarding your information, so we implement the following steps:
1. Every precaution is taken by us to protect our user's information. When users submit sensitive information via the website, their information is protected both online and off-line.
2. All of our information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Furthermore, all employees are kept up-to-date on our security and privacy practices.
3. The servers that store personally identifiable information are maintained in a secure environment, in a locked facility.
Links to other web sites:
The Sunny Mountain Hotel may provide links to other web sites for your convenience and information. We are not responsible or liable for any content presented by or contained on any independent web site, including, but not limited to, any advertising claims or marketing practices. We cannot control and will not be responsible for the privacy policies of third party web sites. Third party web sites that are accessed through links on our web sites have separate privacy and data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. We recommend that you review the privacy statements and policies of linked web sites to understand how those web sites collect, use and store information.
Updates to the privacy statement:
The Sunny Mountain Hotel may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, properties, strategic marketing partners, and service providers. Updated versions will be posted to our web site and date stamped so that you are always aware of when the Privacy Statement was last updated.